Most In Depth Dating Site
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Time-pressed to find a date and tired of the bar scene? You're not alone. Throngs of hungry hearts now cruise online dating sites for companionship. According to Nielsen, an audience tracking firm, such sites snared 27.5 million 'unique visitors' in June, about half as many as came to job-placement sites during what has been called the worst recession since the Great Depression (The number of unique visitors, a common Web-traffic metric, is the total number of people who visited a Web site during a particular reporting period; anyone who visited the same site more than once during the period is not counted again.) Forbes used Nielsen's latest unique-visitor data to rank the following 10 most popular dating sites. Happy hunting!
10. AOL Personals
Unique visitors in June 2009: 957,000
Gain/loss from the same period last year: -53%
Avg. time spent on the site: five minutes
How it works: Aggregates and compares other dating sites in one stop. Each site uses the same AOL layout, so it's easier to focus on which site has the best features for you. Offers articles on dating from other popular sites, like askmen.com and asylum.com.
Price: no additional fees on top of what each site it aggregates would charge.
Source for traffic figures: Nielsen.
9. Mate1
Unique visitors in June 2009: 1,173,000
Gain/loss from the same period last year: -18%
Avg. time spent on the site: 14 minutes
How it works: Chat with crushes online. If you see a profile you like, click 'Add To Hot List.' A little shy? 'Online Ambassadors' serve as hosts to loosen up new members and encourage them to mingle.
Price: Woman pay nothing; men pay $50 per month
Source for traffic figures: Nielsen.
8. Spark Networks
Unique visitors in June 2009: 1,223,000
Gain/loss from the same period last year: -14%
Avg. time spent on the site: 21 minutes
How it works: Owns niche sites like jdate.com, blacksingles.com, catholicmingle.com and kizmeet.com. Has a 'compatibility compass' on each member profile; a dating hotline ('We get questions like: 'I had a great date last night, but now I see she's back online. Does that mean she's looking for someone new?' says Spark President Greg Liberman); and hosts in-person speed-dating events.
Price: no additional fees on top of what each site that Spark owns would charge.
Source for traffic figures: Nielsen.
7. DO U LIKE
Unique visitors in June 2009: 1,992,000
Gain/loss from the same period last year: N/A
Avg. time spent on the site: 3.5 minutes
How it works: User friendly, photo-based service. 'Do You Like Me?' feature offers a clickable 'Yes' or 'No' above each picture. See who says 'Yes,' to your photo in your 'Mutual Sympathy' inbox and decide if you like them, too.
Price: $20 per month for men and women
Source for traffic figures: Nielsen.
6. Plenty of Fish
Unique visitors in June 2009: 2,198,000
Gain/loss from the same period last year: 94%
Avg. time spent on the site: 91 minutes
How it works: 'Half of our members have tried online dating, half have not tried it before,' says Plenty of Fish founder Markus Frind. 'We tend to attract busy professionals who want to check it out.' If you see someone you like, you can view similar matches by physical features or personality traits. If you're free on a particular night, add yourself to the list of other available singles looking for date. In searches, women are only shown men who are taller than them.
Price: free
Source for traffic figures: Nielsen.
5. SinglesNet
Unique visitors in June 2009: 2,615,000
Gain/loss from the same period last year: -31%
Avg. time spent on the site: 47 minutes
How it works: Build a profile and chat with people who look interesting. Offers a 'Dating Forum' where members ask questions like: 'How should I break it off?' Also has regional chat rooms
Price: $25 a month for men and women
Source for traffic figures: Nielsen.
4. TRUE
Unique visitors in June 2009: 3,134,000
Growth since last year: 33%
Avg. time spent on the site: 13 minutes
How it works: Offers video-chatting and a free three-day trial period.
Price $50 per month for men and women
Source for traffic figures: Nielsen.
3. Match.com
Unique visitors in June 2009: 3,379,000
Gain/loss from the same period last year: no change
Avg. time spent on the site: 49 minutes
How it works: Each day, members receive their 'Daily 5'--five people selected for them by Match's proprietary pairing technology. A 'Profile Pro' will help you spruce up your profile for a $35 fee.
Price: $40 per month for men and women
Source for traffic figures: Nielsen.
2. Yahoo! Personals
Unique visitors in June: 4,130,000
Gain/loss from the same period last year: -7%
Avg. time spent on the site: 11 minutes
How it works: Nothing special here, save for its brand name. See which users have done a drive-by on your profile. Free browsing and free basic profile. Offers a dating advice section.
Most In Depth Dating Site Website
Price (for full service): $25 per month for men and women
Source for traffic figures: Nielsen.
1. eHarmony
Unique visitors in June: 4,252,000
Most In Depth Dating Site -
Growth since last year: 48%
Avg. time spent on the site: 24.5 minutes
How it works: 'With eHarmony members, there's a high level of engagement around a clarity of purpose,' says Greg Waldorf, the site's chief executive. 'When you subscribe to eHarmony, you're saying that you're interested in a serious relationship.' Indeed, there are four stages of communication to determine your match's level of interest--and members can only see people they match with. Other features include secure calling, which ensures members' phone numbers are kept private.
Price: $60 per month
Honest Dating Sites
Source for traffic figures: Nielsen.